News, Web Design

Content Marketing Manager: what it really does

On the web , Content Marketing Courses are increasing , more or less articulated paths to become Content Marketing Manager or Web Content Manager or Social Media Manager (for those who deal exclusively with content for social media).

It is immediately evident how the professional scenario is really articulated but, of all the definitions just indicated, the one in which I find myself best is Content Marketing Manager, the one who deals with content for online marketing .

For each of these activities, and to achieve each of these objectives, it is important to conceive, create and manage valuable content, to be integrated into an integrated marketing and communication plan.

Activities carried out by the Content Marketing Manager and we will give you some useful tips to become a good professional.

In short, even if the matter is much more complex, the Content Marketing Manager produces and manages not only textual content , but also videos and images.

Very often he works alongside a web designer and combines the knowledge of persuasive copywriting techniques with the ability to do SEO copywriting and to analyze data and statistics . This is why this is a multifaceted figure, who knows how to have an overview of the strategies, objectives and tools necessary to achieve them.

There must also be organizational and customer relationship skills , which make this professional figure the right mix of creativity and technique.

Only a truly involved reader, especially from an emotional point of view, can respond positively to a call to action: from enrolling in the course to purchasing the latest product launched by your company.

News, Web Design

How to Web Agency Work

Choosing the best Rome Web Agency to entrust with the Web Site Development is certainly not an easy task. Several phases are included in the design of the site: analysis, actual design, development and testing, phases that we tend to overlook due to lack of budget. Our advice, however, is never to lose sight of the following elements, which are the basis for the success of any website.

Define the goal before building the site

Too many Internet Marketing consultants and agencies throw themselves headlong into the creation of the website without having first defined its goal. Creating a good website means, first of all, knowing if the ROI will be measured in views and visits of the public, online sales or increase in brand awareness. Working online without a specific goal is a great waste of resources, money and patience.

Study the target audience

Once the business goal to be achieved with the creation of the new website has been defined, it becomes essential to analyze the context to determine the real scope of the online project. If, in fact, the opportunities for digital companies are many, just as immense and ruthless is the competition they face every day. The advice is to get to know the competitors, study how they move online, learn from them and analyze what could be improved on their websites. Finally, remember to study the target audience to create a project whose images, contents and call to action reflect the real needs of the end user.

Aim for an excellent first impression

Our web agency recommends making an excellent first impression immediately by presenting yourself with your logo, a distinctive element even if enclosed in a few pixels. Fonts and colors, when used with the techniques of modern color psychology, allow you to recall images and sensations and create a strong bond between the user and the brand. In this case, the advice is to be original and never banal, to create a coherent communication that will be the leitmotif throughout the website.

Be responsive for good mobile usability

Responsive design is now a key feature for any website, as more and more users surf from mobile. Not only that: it is a way of working that has subverted the rules of design, leading web designers to think by percentages and no longer by grids of fixed elements. The advice is to use 12 columns to have maximum freedom of action, but above all to think of a website capable of easily adapting to each device by first defining its structure on paper. In this way, you will avoid going crazy between long strings of code.